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Weekly PPC Roundup — Moving and Shaking Edition
As you can probably guess by the title, we’re not about to let this week’s roundup slip by without discussing Google’s Big Announcement about Google Analytics, since this change impacts PPC...
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Weekly PPC Roundup – Power to the People Edition
Ask and you shall receive (at least that how it seems from some recent Google and adCenter developments this week)! If you’ve ever felt like your usually legitimate gripes about how pay-per-click...
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Weekly PPC Roundup – Brrrrrrrrrr Edition
Hope everyone is having a nice week, whether you were off or just had a shorter work week. For you faithful readers who are still chomping at the bit for PPC news at the end of a short week, here’s...
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Weekly PPC Update – Spring Flowers Edition!
It seems like we are getting a proper spring here in New England this year. Leaves and blossoms seem to be exploding on the trees and from the ground and we have a week of mid-60s temps ahead of us...
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Drive Mobile App Engagement With Pinterest App Pins
With consumer time and attention going mobile, marketers have been focused on driving mobile app downloads. What’s becoming increasingly difficult; however, is enticing people to continue using your...
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Mobile App Engagement: Facebook and Instagram Ads Q&A
There’s a saying among marketers that it’s cheaper and easier to drive revenue from current customers than it is to acquire new ones—yet when it comes to driving revenue via mobile apps, many marketers...
View Article9 Quick Tips for Facebook and Instagram Mobile App Ads
In the mobile app advertising world, it’s one thing to successfully drive mobile app downloads—but it’s a whole different ballpark when it comes to identifying effective ways of driving engagement and...
View ArticleApple Search Ads for AdWords Experts
Last week, Boost Media outlined ideas on incorporating Apple Search Ads into your marketing mix. This week, we share tips to help you quickly transfer your AdWords SEM expertise to understanding Apple...
View ArticleMaking Better Apps With Apple Search Ads Data
What if, before developing an app, you knew exactly which features users wanted, and clearly understood app use-cases? Would having this information up-front influence your product roadmap? Could you...
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